Third Party Online Selling Policy
Andersen Manufacturing Resale Policy for Third Party Online Selling (August 27, 2019)
This policy contains the terms and conditions that apply to an individual’s or an entity’s participation in reselling product by Andersen Manufacturing, Inc. or Andersen Hitches (hereafter referred to as ‘Andersen’) through Amazon, eBay or other third party online selling platforms (reselling websites).
Andersen hereby appoints Authorized Andersen Dealers, and the dealer accepts such appointment, to resell the products only to retail customers. Sale of products to other Dealers or distributors (including Sales directly to Amazon, eBay, etc.) is strictly prohibited. However, sale of products through dealer owned websites (ex: www.dealername.com) are permitted as long as they comply with the provisions of the Authorized Dealer Agreement (Refer to your Andersen Sales Representative). Dealer will only sell the products from physical store outlets or from Internet websites approved by Andersen that are directed towards consumers and comply with the provisions of the Authorized Dealer Agreement. This policy will take affect September 30, 2019. Any Andersen product purchased after this date may not be sold on third party platforms. (Amazon, eBay, etc.). However, Andersen product purchased on or before September 30, 2019 may be sold until December 31, 2019 or until that product inventory is sold out.
This policy covers all Andersen dealers located in the United States. Although dealers remain free to establish their own resale prices, Andersen will, without assuming any liability, unilaterally impose sanctions as described in this policy against dealers who advertise applicable Andersen products at prices below those specified by the policy program. Andersen will not discuss any conditions of acceptance related to this policy, as it is non-negotiable, and will not be altered for any dealer. Andersen neither solicits, nor will it accept, any assurance of compliance with this policy.
Since the policy applies to advertised prices on dealer owned websites, it does NOT apply to:
The price at which the products are actually sold.
Any advertised prices higher than the unilateral minimum resale prices established by Andersen from time to time
“Call for Pricing” or “Add to Cart to See Price” methods.
The current listing of products and applicable policy prices are provided by your sales representative and are also published on Andersen’s website (once you are logged in as a dealer). The products and this policy may be changed from time to time at Andersen’s sole discretion. Andersen dealers are responsible for remaining current with policy products and pricing.
Each advertisement below the MAP policy will be a violation of the policy.
You can view the current MAP policy here.
You can view the current dealer pricing, including MAP pricing here.
In the event a dealer chooses not to follow Andersen’s policy, sanctions will be unilaterally imposed by Andersen.
Violations of this policy shall be determined by Andersen in its sole discretion. Andersen will not accept any communication from a dealer who has violated this policy regarding the violation or the willingness of the dealer to bring its prices into compliance with the policy. In addition to the above, failure to adhere to this policy will be a factor taken into consideration in the determination of the dealer’s eligibility to participate in Andersen’s “Authorized Dealer” program.
Andersen reserves the right at any time to modify, suspend, or discontinue the policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. Policy modifications shall be made available on the Andersen website at https://andersenhitches.com/Catalog/third-party-online-selling-policy.aspx.
The following are typical sanctions that may be imposed, however, sanctions are not limited to this list.
Removal of status as an Authorized Andersen Dealer and removal from our list of Authorized Dealers on our website.
10% increase in dealer pricing structure (becomes standard dealer, not an Authorized Andersen Dealer). If the dealer is not compliant within a requested amount of time (specified in the original request), an additional 10% will be imposed for a total increase of 20%.
Non-priority service: Orders will be processed after all other priority orders are taken care of, possibly pushing the shipping times of orders back a few days or more during busy periods.
If a dealer receives a first warning of non-compliance, makes appropriate changes to return to being compliant, but then violates policies again, there will be an automatic sanction of a 10% increase in dealer pricing for subsequent purchases totaling up to $5,000 or a period of 120 days. Further violations or failure to become compliant may incur sanctions up to 20% within the parameters above, or termination of the relationship between dealer and Andersen, or other sanctions not limited to the list above.
ANDERSEN SALES REPRESENTATIVES HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS POLICY OR HAVE ANY COMMUNICATIONS WITH ANY DEALER REGARDING VIOLATIONS OF THIS E-COMMERCE POLICY.
All questions or comments regarding this Third Party Online Selling Policy or the MAP Policy are to be directed to the policy administrator at email@example.com. The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to dealers regarding the policy and receiving any communication regarding sanctions imposed under this policy.
FAQs - Regarding Third Party Online Selling Policy
Q: Can we sell Andersen Hitches products on our company’s website?
A: Yes. You are able to sell your product on your own company website. For example, you can sell on EX: www.[dealerstorename].com, but not on third party websites such as Amazon, eBay, etc…
Q: I am a dealer who currently sells your products on a third party e-commerce platform (Amazon, eBay, etc). How much longer can I sell your products on these platforms?
A: This policy will take place on September 30, 2019 (The E-Commerce Inventory Purchase Deadline). You may purchase products to sell on third party platforms (Amazon, eBay, etc.) until then. After September 30, 2019, you are permitted to sell your remaining inventory on third party platforms (Amazon, eBay, etc).
Q: After the E-Commerce Inventory Purchase Deadline of September 30, 2019, how long can I sell those products on a third party party platform? (Amazon, eBay, etc…)
A: Those products purchased before the the deadline, September 30, 2019, can be sold on third party platforms (Amazon, eBay, etc.) until Dember 31, 2019 or until those products have sold out. Any Andersen Hitches products purchased for inventory after September 30, 2019 may not be sold on third party platforms.
Q: Why is Andersen Hitches going this route with this Online Selling Policy?
A: Our goal is to create a fair environment for our dealers to sell our products. We want to prevent dealers from undercutting each other, selling our products below the MAP pricing on third party platforms (Amazon, eBay, etc.), which is against our MAP policy. By bringing amazon, eBay and other third party platforms in-house, we will ensure our prices do not go below MAP. As a result, dealers will be able to sell their products without being undercut in pricing issues.
Q: How does this help me as a dealer?
A: This will prevent other dealers from advertising their Andersen Hitches products below the MAP pricing on third party platforms (Amazon, eBay, etc.). This will encourage customers to search for prices from brick-and-mortar dealers, and will prevent other dealers from undercutting your prices.
Q: What is the MAP policy?
A: MAP is our Minimum Advertised Pricing policy. This prevents dealers from advertising below a certain price, as to avoid dealers undercutting each other with unfair pricing. You can view the MAP Policy here.
Q: Will Andersen Hitches sell their products online?
A: Yes. Our products will be available on Amazon, eBay, and other third party platforms. We will also have products available on our website www.andersenhitches.com.
Q: Will Andersen Hitches follow their own MAP policy with their available online products?
A: We currently sell our products at retail pricing, which is equal to or more than MAP (EX: Andersen Product A at Retail is $519.99, while Andersen Product A at MAP is $499.99). Due to the nature of the RV and towing industry, our business is primarily focused on dealer sales. We do not plan to sell our products below MAP. However, as the industry changes and evolves, we will adapt as we see fit to continue providing Andersen Hitches products.
You can view the current retail and MAP pricing here.
Do you have more questions?
We understand this policy change affects several of our dealers, and we want to help them with this transition.
For further questions regarding our MAP and Third Party Online Selling Policies , please contact at MAP@anderseninc.com. You may also fill out the form below, to submit a question.